Crash course in marketing for libraries [electronic resource]

• 作者： Alman, Susan Webreck.
• 其他作者：
  • Swanson, Sara Gillespie.
• 其他題名：
  • Crash course.
• 出版： Santa Barbara, Calif. : Libraries Unlimited
• 版本：2nd ed.
• 叢書名： Crash course
• 主題： Libraries--Marketing. , Libraries--Public relations.
• ISBN： 9781610698719 (e-book) 、 9781610698702 (alk. paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. The planning process for your marketing plan -- Develop a marketing plan -- Communicate to the community : using the media, newsletters, and annual reports to market the library -- Using social media to market the library -- Fund-raising -- Appendix A. Glossary -- Appendix B. Boilerplate example -- Appendix C. Nominal group technique -- Appendix D. John Cotton Dana Library Public Relations Awards -- Appendix E. Sample marketing plans -- Appendix F. Sample promotional materials -- Appendix G. Sample annual appeal -- Appendix H. Sample annual reports -- Appendix I. Sample newsletters -- Appendix J. Sample friends of the library newsletters -- Appendix K. Sample press release.
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