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Entrepreneurship [electronic resource]
- 作者： Carsrud, Alan L.
- 其他作者：
- 其他題名：
- Greenwood guides to business and economics,
- 出版： Westport, Conn. : Greenwood Press
- 叢書名： Greenwood guides to business and economics,
- 主題： Entrepreneurship
- ISBN： 0313063567 (e-Book) 、 9780313063565 (e-Book) 、 031333689X (alk. paper) 、 9780313336898 (alk. paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references (p. [177]-179) and index. What is entrepreneurship and is it right for you? -- Entrepreneurs and their world -- Idea generation and creating the concept statement -- Entrepreneurial strategies : defy competition and enter the market -- Creating new products and services -- Building a strategy : understand the industry and competition -- The market and customer groups -- Developing internal processes--operations, pricing, and finance -- Management and human capital -- Growth and entrepreneurial family firms -- Appendix : putting a plan together and avoiding pitfalls.
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讀者標籤：
- 系統號： 005044895 | 機讀編目格式
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