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The economics and financing of media companies [electronic resource]
- 作者： Picard, Robert G.
- 其他作者：
- 出版： New York : Fordham University Press
- 版本：2nd ed.
- 主題： Mass media--Finance. , Mass media--Economic aspects.
- ISBN： 9780823249091 (electronic bk.) 、 9780823232567 (hbk.) 、 0823232565 (hbk.) 、 9780823232574 (pbk.)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references and index. Media firms as economic and business entities -- Business models, workflows, and value chainsin media firms -- Distribution and retail sales of media -- Economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms-- The development of large media companies -- Trade and globalizationin media products and services -- Indicators of financial and economichealth of media firms.
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讀者標籤：
- 系統號： 005103614 | 機讀編目格式
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