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Online panel research a data quality perspective / [electronic resource] :
- 其他作者：
- 其他題名：
- Wiley series in survey methodology.
- 出版： Chichester, West Sussex : John Wiley & Sons
- 版本：1st ed.
- 叢書名： Wiley series in survey methodology
- 主題： Panel analysis. , Internet research. , Marketing research--Methodology. , Social sciences--Methodology.
- ISBN： 9781118763520 (electronic bk.) 、 1118763521 (electronic bk.) 、 9781118763506 (electronic bk.) 、 1118763505 (electronic bk.)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references and index.
- 摘要註: Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial met.
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讀者標籤：
- 系統號： 005426412 | 機讀編目格式
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