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Advances in luxury brand management
- 其他作者:
- 其他題名:
- Journal of brand management: advanced collections.
- 出版: Cham : Springer International Publishing :Imprint: Palgrave Macmillan
- 叢書名: Journal of brand management: advanced collections
- 主題: Luxury goods industry. , Business and Management. , Branding. , Consumer Behavior. , Market Research/Competitive Intelligence. , Customer Relationship Management.
- ISBN: 9783319511276 (electronic bk.) 、 9783319511269 (paper)
- FIND@SFXID: CGU
- 資料類型: 電子書
- 摘要註: Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.
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讀者標籤:
- 系統號: 005408434 | 機讀編目格式