Excel 2016 for advertising statistics : a guide to solving practical problems

• 作者： Quirk, Thomas J., author.
• 其他作者：
  • Rhiney, Eric, author.
  • SpringerLink (Online service)
• 其他題名：
  • Excel for statistics.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Excel for statistics
• 主題： Advertising--Statistical methods. , Statistics. , Statistics for Business/Economics/Mathematical Finance/Insurance. , Marketing. , Statistics for Social Science, Behavorial Science, Education, Public Policy, and Law. , Microsoft Excel (Computer file)
• ISBN： 9783319721040 (electronic bk.) 、 9783319721033 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
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• 摘要註: This text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in in the workplace, whether or not they have taken a course in statistics. Excel 2016 for Advertising Statistics explains statistical formulas and offers practical examples for how students can solve real-world advertising statistics problems. This book leaves detailed explanations of statistical theory to other statistics textbooks and focuses entirely on practical, real-world problem solving. Each chapter briefly explains a topic and then demonstrates how to use Excel commands and formulas to solve specific advertising statistics problems. This book gives practice in using Excel in two different ways: (1) writing formulas (e.g., confidence interval about the mean, one-group t-test, two-group t-test, correlation) and (2) using Excel's drop-down formula menus (e.g., simple linear regression, multiple correlation and multiple regression, and one-way ANOVA) Three practice problems are provided at the end of each chapter, along with their solutions in an Appendix. An additional Practice Test allows readers to test their understanding of each chapter by attempting to solve a specific practical advertising statistics problem using Excel; the solution to each of these problems is also given in an Appendix. Includes 167 illustrations in color Suitable for undergraduates or graduate students Thomas J. Quirk is Professor of Marketing in the George Herbert Walker School of Business & Technology at Webster University based in St. Louis, Missouri (USA) where he teaches Marketing Statistics, Marketing Research, and Pricing Strategies. He has published over 20 articles in professional journals, and presented more than 20 papers at professional conferences. Eric Rhiney is Associate Professor of Marketing at the George Herbert Walker School of Business & Technol
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