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Advances in Chinese brand management
- 其他作者:
- 其他題名:
- Journal of brand management: advanced collections.
- 出版: London : Palgrave Macmillan UK :Imprint: Palgrave Macmillan
- 叢書名: Journal of brand management: advanced collections
- 主題: Brand name products--China. , Branding (Marketing)--China. , Product management--China. , Business and Management. , Customer Relationship Management. , Market Research/Competitive Intelligence. , International Business.
- ISBN: 9781352000115 (electronic bk.) 、 9781352000108 (paper)
- FIND@SFXID: CGU
- 資料類型: 電子書
- 摘要註: This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of brands within China. Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands luxury brands, prominent cultural brands and foreign brands in China.
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讀者標籤:
- 系統號: 005382457 | 機讀編目格式