Descriptive data mining

• 作者： Olson, David L., author.
• 其他作者：
  • SpringerLink (Online service)
• 其他題名：
  • Computational risk management.
• 出版： Singapore : Springer Singapore :Imprint: Springer
• 叢書名： Computational risk management,
• 主題： Data mining. , Business and Management. , Big Data/Analytics. , Data Mining and Knowledge Discovery. , Risk Management.
• ISBN： 9789811033407 (electronic bk.) 、 9789811033391 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Chapter 1 Knowledge Management -- Chapter 2: Data Visualization -- Chapter 3 Market Basket Analysis -- Chapter 4 Recency Frequency and Monetary Model -- Chapter 5 Association Rules -- Chapter 6 Cluster Analysis -- Chapter 7 Link Analysis -- Chapter 7 Link Analysis -- Chapter 8 Descriptive Data Mining -- References -- Index.
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• 摘要註: This book offers an overview of knowledge management. It starts with an introduction to the subject, placing descriptive models in the context of the overall field as well as within the more specific field of data mining analysis. Chapter 2 covers data visualization, including directions for accessing R open source software (described through Rattle) Both R and Rattle are free to students. Chapter 3 then describes market basket analysis, comparing it with more advanced models, and addresses the concept of lift. Subsequently, Chapter 4 describes smarketing RFM models and compares it with more advanced predictive models. Next, Chapter 5 describes association rules, including the APriori algorithm and provides software support from R. Chapter 6 covers cluster analysis, including software support from R (Rattle), KNIME, and WEKA, all of which are open source. Chapter 7 goes on to describe link analysis, social network metrics, and open source NodeXL software, and demonstrates link analysis application using PolyAnalyst output. Chapter 8 concludes the monograph. Using business-related data to demonstrate models, this descriptive book explains how methods work with some citations, but without detailed references. The data sets and software selected are widely available and can easily be accessed.
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