資料來源:
三民書局
International business : a managerial perspective
- 作者： Griffin, Ricky W.
- 其他作者：
- 出版： Harlow, England : Pearson Education
- 版本：Eigth edition, Global edition.
- 主題： International business enterprises--Management.
- ISBN： 9781292018218 (pbk.): NT$1161 、 1292018216 (pbk.)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index. Ch. 1. An overview of international business -- Ch. 2. Global marketplaces and business centers -- Ch. 3. Legal, technological, and political forces -- Ch. 4. The role of culture -- Ch. 5. Ethics and social responsibility in international business -- Ch. 6. International trade and investment -- Ch. 7. The international monetary system and the balance of payments -- Ch. 8. Foreign exchange and international financial markets -- Ch. 9. Formulation of national trade policies -- Ch. 10. International cooperation among nations -- Ch. 11. International strategic management -- Ch. 12. Strategies for analyzing and entering foreign markets -- Ch. 13. International strategic alliances -- Ch. 14. International organization design and control -- Ch. 15. Leadership and employee behavior in international business -- Ch. 16. International marketing -- Ch. 17. International operations management -- Ch. 18. International financial management -- Ch. 19. International human resource management and labor relations.
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讀者標籤：
- 系統號： 005384308 | 機讀編目格式
館藏資訊
For International Business courses. Successfully prepare students for the international marketplace. International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy. MyManagementLab for International Business is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.