Introduction to electronic commerce and social commerce

• 作者： Turban, Efraim, author.
• 其他作者：
  • Whiteside, Judy, author.
  • King, David, author.
  • Outland, Jon, author.
  • SpringerLink (Online service)
• 其他題名：
  • Springer texts in business and economics.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 版本：Fourth edition.
• 叢書名： Springer texts in business and economics,
• 主題： Business. , Management information systems. , Electronic commerce. , Business and Management. , e-Business/e-Commerce. , Business Information Systems.
• ISBN： 9783319500911 (electronic bk.) 、 9783319500904 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Chapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
• More
• 摘要註: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC) New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
• 讀者標籤：

  需登入
• 引用連結：

  Copy Link
• 目前引用數
• Share: