The demand for international football telecasts in the united states
- 作者： Nalbantis, Georgios, author.
- 其他作者：
- 其他題名：
- Palgrave pivots in sports economics.
- 出版： Cham : Springer International Publishing :Imprint: Palgrave Macmillan
- 叢書名： Palgrave pivots in sports economics
- 主題： Soccer fans--United States. , Soccer--Social aspects--United States. , Television broadcasting of sports--United States. , Economics. , Sports Economics. , Cultural Economics. , North American Economics. , Behavioral/Experimental Economics. , Sociology of Sport and Leisure.
- ISBN： 9783319480756 (electronic bk.) 、 9783319480749 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Chapter 1: Introduction -- Chapter 2: The football broadcast market in the USA -- Chapter 3: State of research -- Chapter 4: Data -- Chapter 5: Results -- Chapter 6: Discussion and conclusion.
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讀者標籤：
- 系統號： 005379162 | 機讀編目格式
館藏資訊
This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions. These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.