Managerial economics : economic tools for today's decision makers

• 作者： Keat, Paul G.
• 其他作者：
  • Young, Philip K. Y.
• 出版： Upper Saddle River, N.J. : Prentice Hall
• 版本：6th ed.
• 主題： Managerial economics
• ISBN： 9780136040040 (hbk.) 、 0136040047 (hbk.)
• 資料類型: 圖書
• 內容註: Includes bibliographical references and index. Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
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