Hospitality marketing and consumer behavior creating memorable experiences / [electronic resource] :

• 其他作者：
  • Jauhari, Vinnie, editor.
• 其他題名：
  • Advances in hospitality and tourism book series.
• 出版： Toronto ;Waretown, NJ, USA : Apple Academic Press
• 叢書名： Advances in hospitality and tourism book series
• 主題： Hospitality industry--Marketing. , Consumer behavior. , Electronic books.
• ISBN： 9781315341996 (electronic bk.) 、 1315341999 (electronic bk.) 、 9781315366227 (electronic bk.): USD225.00
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. Consumer experiences : an introduction / Vinnie Jauhari -- Creating memorable consumer experiences : insights from the hospitality and tourism industry / Navdeep Kaur Kular -- Creating memorable experiences : lessons from the world's top 10 hotels / Halimin Herjanto and Sanjaya S. Gaur -- Dimensional analysis of customer experience in the civil aviation sector / Vinay Chauhan and Deepak Manhas -- Dimensions of retail service convenience in emerging market settings : a qualitative investigation / Shaphali Gupta and Dinesh Sharma -- Assessing quality of food, service and customer experience at a restaurant : the case of a student-run restaurant in the USA / Bharath M. Josiam, Rosa Malave, Charles Foster, and Watson Baldwin -- An exploratory study of competencies required to cocreate memorable customer experiences in the hospitality industry / Sonia Bharwani and Vinnie Jauhari -- Exploration of service quality factors in the restaurant industry : a study of selected restaurants in the New Delhi region / Gaurav Tripathi and Kartik Dave -- Consumer behaviour in restaurants : assessing the importance of restaurant attributes in consumer patronage and willingness to pay / H.G. Parsa, Kirti Dutta, and David Njite -- Driving value through pricing : strategies adopted by managers in price-sensitive and fierce competitive markets / Anjana Singh and Kamal Manaktola -- Managing technologies for consumer engagement / Parul Wasan -- Social media and engaging with consumers in the hospitality sector / Navdeep Kaur Kular -- Heritage hotels in India : offering unique experiences to customers with sustainable practices as a differentiator / Parul G Munjal and Sandeep Munjal.
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• 摘要註: "Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe."--Provided by publisher.
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