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Marketing without advertising brand preference and consumer choice in Cuba / [electronic resource] :
- 作者： Morales, Emilio, 1969-
- 其他作者：
- 其他題名：
- Routledge advances in management and business studies ;
- 出版： New York, N.Y. : Routledge
- 版本：1st ed.
- 叢書名： Routledge advances in management and business studies ;50
- 主題： Marketing--Cuba. , Consumers' preferences--Cuba. , Brand choice--Cuba. , Electronic books.
- ISBN： 9780203134146 (e-book : PDF)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references (p. [205]-213) and index. 1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.
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讀者標籤：
- 系統號： 005371096 | 機讀編目格式
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