The politics of emotions, candidates, and choices
- 作者： Yates, Heather E., author.
- 其他作者：
- 出版： New York : Palgrave Macmillan US :Imprint: Palgrave Pivot
- 主題： Emotions--Social aspects. , Political psychology. , Political culture. , Political Science and International Relations. , Electoral Politics. , US Politics. , Democracy.
- ISBN： 9781137515278 (electronic bk.) 、 9781137515261 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Introduction Vindicating the Emotional Citizen -- Chapter 1 The Marketplace of Emotions -- Chapter 2 Mission Accomplished-The Reelection of George W. Bush -- Chapter 3 The New Politics of Hope and Change -- Chapter 4 Renewed Awareness: perspectives on gender and race -- Chapter 5 Hope is a Renewable Resource -- Chapter 6 The Politics of Emotions, Campaigns and Looking Ahead -- Bibliography.
- 摘要註: This book dynamically shows that political campaigns matter to electoral outcomes, by analyzing the dynamics of emotional voter and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and electoral mood, which influences voters' perceptions of electoral choices and a candidate's image. Controlling for the idiosyncratic nature of a campaign environment and a candidate's message, this analysis isolates specific emotional dimensions that were influential on voters' appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrative the causal relationships between voters' emotional responses and issue appraisals, the author illustrates specific contexts where voters' emotional responses toward presidential candidates are interpreted as trusted political cues and therefore, get transferred to their beliefs about certain policies.
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讀者標籤：
- 系統號： 005361593 | 機讀編目格式
館藏資訊
Anchored in the idea that political campaigns matter to electoral outcomes, The Politics of Emotions, Candidates and Choices analyzes the dynamics of emotional voting and decision-making over the course of three presidential elections between 2004 and 2012. Each presidential campaign reflects a unique tone and mood, which influences voters’ perceptions of choices and candidate image. Accounting for the idiosyncratic nature of a campaign environment and a candidate’s message, this analysis isolates specific emotional dimensions that were influential on voters’ appraisals of specific campaign issues. Relying on the Affective Intelligence theory and the Transfer-of-Affect thesis to narrate the causal relationships between voters’ emotional responses and issue appraisals, this book illustrates the specific electoral contexts when voters’ emotions are trusted as political knowledge and transferred to their beliefs about certain policies.