Multimodality in practice investigating theory-in-practice-through-methodology / [electronic resource] :

• 其他作者：
  • Norris, Sigrid, 1961-
• 其他題名：
  • Routledge studies in multimodality ;
• 出版： New York : Routledge
• 叢書名： Routledge studies in multimodality ;4
• 主題： Modality (Linguistics) , Communication--Methodology. , Social interaction. , Oral communication. , Electronic books.
• ISBN： 9780203801246 (e-book : PDF)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. 1. Introduction to Part I : primary focus--social actors and their actions / Sigrid Norris -- 2. Teaching touch/response-feel : a first step to an analysis of touch from an (inter)active perspective / Sigrid Norris -- 3. Interactive technologies and the function of the senses / Jens Loenhoff -- 4. Multimodal exchanges and power relations in a public relations department / Helen Sissons -- 5. Scientific visualizations as discourse nexus : transmission of content or context for making meaning? / Shawn M. Rowe -- 6. Sacred time : temporal rhythms in Aipan practice / Gudrun Frommherz -- 7. Constructing and consuming "displays" in online environments / Rodney H. Jones -- 8. Technology and reception as multimodal remaking / Carey Jewitt -- 9. Introduction to Part II : primary focus--cultural tools / Sigrid Norris -- 10. Normativity and software : a multimodal social semiotic approach / Emilia Djonov and Theo Van Leeuwen -- 11. Reception as social action : the case of marketing / Paul White -- 12. Combining computational tools with systemic functional theory for discourse analysis / Marissa K.L.E., Kay O'Halloran and Kevin Judd -- 13. Storm over the starship : a geosemiotic analysis of brand co-ownership / Denise M. Conroy and Richard W. Brookes -- 14. Multimodal texts as mediated actions : voice, synchronization and layered simultaneity in images of disability / Najma Al Zidjaly -- 15. Mediating multimodal environmental knowledge across animation techniques / Carmen Daniela Maier -- 16. Multimodality in practice : investigating theory-in-practice-through-methodology / Sigrid Norris.
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