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Fashion brand internationalization : opportunities and challenges
- 其他作者：
- 其他題名：
- Palgrave studies in practice: global fashion brand management.
- 出版： New York : Palgrave Macmillan US :Imprint: Palgrave Pivot
- 叢書名： Palgrave studies in practice: global fashion brand management
- 主題： Fashion merchandising. , Branding (Marketing) , Business and Management. , Marketing. , International Business. , Services.
- ISBN： 9781137523372 (electronic bk.) 、 9781137523365 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: 1. Overview of Fashion Brand Internationalization: Theories and Trends -- 2. Ermenegildo Zegna: When Family Values Guide Global Expansion in the Luxury Industry -- 3. Diesel: An Unconventional, Innovative, International Lifestyle, Italian Company -- 4. The Internationalization Trajectory of Bossini: A Fashion Retailing Enterprise from Hong Kong -- 5. Beaucre Merchandising Co., Ltd.: A Successfully Internationalizing Korean Apparel Company.
- 摘要註: The first volume in the Palgrave studies in practice: global fashion brand management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
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讀者標籤：
- 系統號： 005363390 | 機讀編目格式
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