Business project management and marketing : mastering business markets

• 其他作者：
  • Kleinaltenkamp, Michael., editor.
  • Plinke, Wulff., editor.
  • Geiger, Ingmar., editor.
  • SpringerLink (Online service)
• 其他題名：
  • Springer texts in business and economics.
• 出版： Berlin, Heidelberg : Springer Berlin Heidelberg :Imprint: Springer
• 叢書名： Springer texts in business and economics,
• 主題： Marketing. , Product management. , Data mining. , Business and Management. , Project Management. , Accounting/Auditing. , Organization.
• ISBN： 9783662485071 (electronic bk.) 、 9783662485064 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Order Management -- Inquiry Evaluation and Proposal Preparation -- Pricing and Revenue Planning in the Project Business -- Order Financing and Financial Engineering -- Contract Management -- Negotiation Management -- Project Management -- Project Cooperation.
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• 摘要註: Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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