Let's get engaged! Crossing the threshold of marketing's engagement era : proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference

• 作者： Academy of Marketing Science (AMS) Annual Conference (2014)
• 其他作者：
  • Obal, Michael W., editor.
  • Krey, Nina, editor.
  • Bushardt, Christian, editor.
  • SpringerLink (Online service)
• 其他題名：
  • Developments in marketing science.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Developments in marketing science,
• 主題： Marketing--Congresses , Social media--Marketing--Congresses , Business and Management. , Marketing. , Business Strategy/Leadership. , Sales/Distribution.
• ISBN： 9783319118154 (electronic bk.) 、 9783319118147 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
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