Simply seven seven ways to create a sustainable internet business / [electronic resource] :

• 作者： Schlie, Erik.
• 其他作者：
  • Rheinboldt, J�org.
  • Waesche, Niko Marcel, 1968-
  • Palgrave Connect (Online service)
• 出版： Basingstoke : Palgrave Macmillan
• 主題： Electronic commerce--Management , Cookery , Cooking, American--Southwestern style. , Quick and easy cooking. , Home economics , Business , BUSINESS & ECONOMICS--E-Commerce--Internet Marketing. , BUSINESS & ECONOMICS--Mail Order. , BUSINESS & ECONOMICS--Marketing--Direct. , BUSINESS & ECONOMICS--Marketing--Multilevel. , BUSINESS & ECONOMICS--Marketing--Telemarketing. , Electronic books.
• ISBN： 9780230349674 (electronic bk.) 、 0230349676 (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: PART I: INTRODUCTION -- THE SEARCH FOR THE PERFECT MODEL -- Your Second Priority -- Getting Started -- Simply Seven: That's it -- Business Model Design -- The Business Model Hype Phases -- The Making of this Book -- Stress-Testing the Simply Seven -- The Selection Criteria -- Initial Results: Seven Confirmed -- Our 21 Companies -- Retail Leads in Sales -- Many Users and Rapid Growth: The Advertising Business Model -- Market Valuations: Advertising, Again -- Margins: The Beauty of Aggregation -- Key Financial Indicators -- PART II: THE FIRST BUSINESS MODEL : SERVICE SALES -- Plain and Straightforward -- A Business Model with Problems -- 'Can I Skype you? -- PART III: THE SECOND BUSINESS MODEL -- SUBSCRIPTIONS -- The Heaviest Weapon in the Arsenal -- The Rise and Fall of AOL -- The 'Bouncer Effect' -- In the 'Dog House' -- The Future of Clubs -- Getting People to Subscribe -- PART IV: THE THIRD BUSINESS MODEL -- RETAIL -- Don't Treat Online like Offline -- The Million Books Project -- Early Death in May 2000 -- Being Good at Bricks is Not Enough -- The 'Long Tail' vs. 'Superstar Economics' -- Fighting the Clutter -- The Future of the Shop is Personal -- PART V: THE FOURTH BUSINESS MODEL: COMMISSIONS -- Don't Believe your Clients are Stupid -- The Beauty of C2C -- Listings * ASPs * Conversion Rates = GMV -- Fraud -- The B2B Trap -- Beware of the Smart Client -- Reports of the Death of the Intermediary -- PART VI: THE FIFTH BUSINESS MODEL -- ADVERTISING -- You Force it, you Lose it -- Spam and Pushy Banners -- Search Revolution -- 'The Wisdom of Money' -- The Death of the Newspaper -- The Sexiness of Statistics -- Advertising as a Service -- PART VII: THE SIXTH BUSINESS MODEL -- LICENSE SALES -- You Will Need all your Friends -- Intellectual Property 300 Years after Queen Anne -- The Indecisive History of Computing Platforms -- Distributed Distribution -- 'Stay Hungry. Stay Foolish.' -- The rebirth of Apple -- Platform Building Best Practice -- The "Battle of Platfor
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• 摘要註: Simply Seven is a practical framework created to get entrepreneurs and executives started on finding the right Internet business model for their web site. It is based on the idea that there are seven business building blocks - which form the foundation of all Internet business models. SimplySeven emphasizes constant experimentation in selecting and fine-tuning one's business model and encourages using models outside of the narrow range of today's "hyped" candidates. Chapter by chapter, the book guides the reader through the lessons learned by the flagship pioneers of each business model: Skype for services, Blizzard Entertainment for subscriptions, Amazon.com for retail, Google for advertising, eBay for commissions and Apple for license sales. Regarding financial management, it is too early to tell which company will emerge as leader. However, Simply Seven does not just celebrate the successes; it also focuses on the biggest mistakes.
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