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The marketing challenge of Europe 1992
- 作者: Quelch, John A
- 其他作者:
- 出版: Reading, Mass. : Addison-Wesley
- 主題: Marketing--Case studies--European Economic Community countries , Corporations, Foreign--European Economic Community countries , Europe 1992 , Europe--Economic integration
- ISBN: 0201564009 :: US$29.09
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index Road to market integration --Progress and prospects -- Marketing challenge -- Assessing market potential -- Defending global market leadership -- Strategic alliances -- Redefining product-market strategy -- Identifying a sustainable niche -- Managing the product line -- Organizing the marketing system -- Expanding distribution -- Pan-European marketing -- Opportunity to the east -- Action agenda for managers On cover: East European update Rev. ed. of: The marketing challenge of 1992, c1990
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讀者標籤:
- 系統號: 005139615 | 機讀編目格式