Business in action

• 作者： Bovée, Courtland L.
• 其他作者：
  • Thill, John V.
• 出版： Upper Saddle River : Pearson
• 版本：Seventh Edition.
• 主題： Business , Commerce , Industrial management
• ISBN： 9780133773897 (pbk.): US$117.47 、 0133773892 (pbk.)
• 資料類型: 圖書
• 內容註: Includes bibliographical references and index. Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Forms of ownership -- Entrepreneurship and small-business ownership -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Employee motivation -- Human resources management -- Labor relations -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems.
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