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Media literacy and semiotics [electronic resource]
- 作者： Gaines, Elliot, 1950-
- 其他題名：
- Semiotics and popular culture
- 出版： New York : Palgrave Macmillan
- 版本：1st ed.
- 叢書名： Semiotics and popular culture
- 主題： Mass media--Semiotics. , Media literacy. , Semiotics , Social Science. , SOCIAL SCIENCE--Media Studies. , Electronic books.
- ISBN： 9780230115514 (electronic bk.) 、 0230115519 (electronic bk.)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references and index. Media literacy and semiotics -- The necessary ambiguity of communication -- Power and proxy in media semiotics -- Audiences and the semiotics of space -- Entertainment, culture, ideology, and myth -- The narrative semiotics of the daily show -- News, culture, information, and entertainment.
- 摘要註: Media Literacy and Semiotics provides��helpful tools to��guide readers think critically about the meaning of the media��images they are exposed to on a daily basis. In this comprehensive book, a basic model of semiotic logic is applied to a variety of media studies to promote critical thinking and media literacy. Elliot Gaines systematically analyzes the hidden meanings in mass-mediated products and texts, and shows how basic meaning structures underlie everything from The Daily Show to television documentaries to infotainment.
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讀者標籤：
- 系統號： 005098798 | 機讀編目格式
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