The objects of affection semiotics and consumer culture / [electronic resource] :

• 作者： Berger, Arthur Asa, 1933-
• 其他作者：
  • Palgrave Connect (Online service)
• 其他題名：
  • Semiotics and popular culture
• 出版： New York : Palgrave Macmillan
• 版本：1st ed.
• 叢書名： Semiotics and popular culture
• 主題： Semiotics--Social aspects , Semiotics--Psychological aspects. , Consumer behavior , Material culture. , Object (Aesthetics) , Culture--Semiotic models. , Language and culture , Business , Social Science. , LANGUAGE ARTS & DISCIPLINES--Communication Studies. , Electronic books.
• ISBN： 9780230109902 (electronic bk.) 、 023010990X (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. PART I: SEMIOTIC THEORY -- Theories of Consumer Cultures -- Marketing Theory and Semiotics -- PART II: SEMIOTIC APPLICATIONS -- Brands and Identity: We are our Brands -- The Objects of our Affection: Selected Case Studies -- Appendix: Learning Games and Activities.
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• 摘要註: "A fascinating investigation that explains semiotics, the science of signs, and shows how it can help us understand the way marketing and advertising shape our behavior as consumers and the way we use brands to help create our public identities. Semiotics deals with the messages we are always sending about ourselves by the clothes we wear, our facial expressions, our body language, and the objects we purchase. It also helps us learn how to interpret the messages that others are always sending to us. The book also analyzes a number of the "objects of our affection" such as toasters, teddy bears, hamburgers and computers. In the appendix, there are a number of learning games and activities that involve using semiotics to better understand consumer culture"--Provided by publisher.
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