Fitness culture gyms and the commercialisation of discipline and fun / [electronic resource] :

• 作者： Sassatelli, Roberta.
• 其他作者：
  • Palgrave Connect (Online service)
• 其他題名：
  • Consumption and public life
• 出版： Houndmills, Basingstoke, Hampshire ;New York : Palgrave Macmillan
• 叢書名： Consumption and public life
• 主題： Physical fitness--Social aspects. , Physical fitness centers--Social aspects. , Consumption (Economics) , Consumers--Attitudes. , Attitudes. , Consumers , Physical Fitness , Physical fitness centers. , SOCIAL ASPECTS. , HEALTH & FITNESS--Exercise. , HEALTH & FITNESS--Aerobics. , Electronic books.
• ISBN： 9780230292086 (electronic bk.) 、 0230292089 (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references (p. 217-230) and index. Fitness Culture, Fit Bodies and the Ethnography of the Gym -- The Cultural Location of Fitness Gyms -- Spatiality and Temporality -- Interaction and Relational Codes -- Framing Fitness -- Discipline and Fun -- The Culture of the Fit Body -- Fit Bodies, Strong Selves -- Conclusions: Embodiment, Agency and Consumer Culture.
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• 摘要註: Largely organized via commercial relations of some kind, gyms are key sites for studying consumption and subjectivity in contemporary society. Gym-goers are typically addressed as individuals who take control of both the market and themselves. Through a variety of qualitative sources; ethnographies, interviews and discourse analysis, this book explores how consumers and producers collaborate in the production of the fitness scene. It examines how individuals become fitness participants, at locally sustained relationships, the framing of discipline as fun, the meanings attached to the idea of fitness and the negotiation of broader body ideals, to provide a critical discussion of fitness as lived consumer culture. Choice is revealed as a process, rather than a cost-benefit decision; a transformative, ongoing practice rather than an accomplished, rational calculation. Consumption is revealed as an ambivalent practice, with consumers increasingly asked to be active producers of cultural forms that are nevertheless largely circulated and managed by producers who need to consume much of the very same sort they produce.
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