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The pricing and revenue management of services a strategic approach / [electronic resource] :
- 作者: Ng, Irene C. L.
- 其他題名:
- Routledge advances in management and business studies
- 出版: London : Routledge
- 叢書名: Routledge advances in management and business studies36
- 主題: Revenue management.
- ISBN: 9780203696590 (e-book : PDF) 、 9780415350778 (hbk.)
- FIND@SFXID: CGU
- 資料類型: 電子書
- 內容註: Includes bibliographical references and index. pt. 1. The buyer as an individual -- pt. 2. Buyers in aggregate.
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讀者標籤:
- 系統號: 005078897 | 機讀編目格式