Innovations in social marketing and public health communication improving the quality of life for individuals and communities / [electronic resource] :

• 其他作者：
  • Wymer, Walter.
  • SpringerLink (Online service)
• 其他題名：
  • Applying quality of life research, best practices.
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Applying quality of life research: best practices,
• 主題： Social marketing--Psychological aspects. , Communication in public health--Psychological aspects. , Quality of life , Social Sciences , Quality of Life Research. , Marketing
• ISBN： 9783319198699 (electronic bk.) 、 9783319198682 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Part I. Theoretical Developments -- Chapter 1. Formulating Effective Social Marketing and Public Health Communication Stategies; Walter Wymer -- Chapter 2. Using Publicity to Enhance the Effectiveness of a Child Obesity Prevention Program; Simone Pettigrew, Lisa Weir, Mark Williams and Sharyn Rundle-Thiele -- Chapter 3. Digital Innovation in Social Marketing: A Systematic Literature Review of Social Marketing Interventions Using Digital Channels for Engagement; Krysztof Kubacki, Sharyn Rundle-Thiele, Lisa Schuster, Carla Wessels, Naomi Gruneklee -- Chapter 4. Does context matter? Australian Consumers' Attitudes to the Use of Messages and Appeals in Commercial and Social Marketing Advertising; Sandra Jones and Katherine Eagleton -- Chapter 5. Internal Social Marketing, Servicescapes and Sustainability: A Behavioural Infrastructure Approach; Linda Brennan, Wayner Binney and John Hall -- Chapter 6. Faces of Power, Ethical Decision Making and Moral Intesity; Jan Brace-Govan -- Chapter 7. Social Influence and Blood Donation: Cultural Differences between Scotland and Australia; Rebekah Russell-Bennett, Geoff Smith, Kathleen Chell and Jennifer Goulden -- Chapter 8. On Dreching the Massive, Mature Tourist Destinations in the Sunny and Sandy Social Marketing Innovation; Gonzalo Diaz Meneses and Ignacio Luri Rodriguez -- Chapter 9. Innovations in Social Marketing and Public Health Communication: Improving Quality of Life for Individuals and Communities; Marlize Terblanche-Smit and Nic Terblanche -- Chapter 10. Behavioural Factors Determining Fruit Consumption in Adolescents and Characteristics of Advertising Campaigns towards Possible Increased Consumption; Joana Gidinho and Helena Alves -- Part II. Applied Research -- Chapter 11. Promoting Mental Health and Well-Being in Individuals and Communities: The 'Act-Belong-Commit' Campaign; Rob Donovan and Julia Anwar-Henry -- Chapter 12. Preparation without Panic: A Comprehensive Social Marketing Approach to Planning for a Pot
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• 摘要註: This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
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