Advertising, commercial spaces and the urban [electronic resource]

• 作者： Cronin, Anne M., 1967-
• 其他作者：
  • Palgrave Connect (Online service)
• 其他題名：
  • Consumption and public life
• 出版： Basingstoke ;New York, NY : Palgrave Macmillan
• 叢書名： Consumption and public life
• 主題： Advertising--Social aspects , Advertising, Outdoor--Social aspects. , Public spaces. , Sociology, Urban , Advertising , Advertising, Outdoor. , SOCIAL ASPECTS. , SOCIAL SCIENCE--Essays. , Electronic books.
• ISBN： 9780230283015 (electronic bk.) 、 0230283012 (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references (p. 198-211) and index. Introducing commercial spaces -- The industry and the city: knowledge practices as commercial experiments -- Mobility, market research and commercial aesthetics -- The commodity rhythms of urban space -- Fabulating commercial spaces: mediation, texts, and perception -- Perceiving urban change in Detroit and Manchester: space, time and the virtual -- The commercial vernacular of advertising: public space, commercialisation and public address.
• More
• 摘要註: This book provides the first detailed account of contemporary outdoor advertising and its relationship with urban space. Going beyond accounts of urban 'place marketing' or advertising cities to tourists, the book asks: What can the outdoor advertising industry tell us about the commercial production of urban space? What does an analysis of these industry practices reveal about contemporary capitalism? How do ads and billboard structures interface with spaces of the city? What forms of 'urban vernacular' do they provide? The book presents an analysis of industry practices as 'commercial experiments' that engage with capitalism as performative, adaptive and open. Extending debates on non-representational theory, it analyses advertising texts, structures and spatiality through 'fabulation': a form of vernacular that sees animation, or the life of capitalism, in urban spaces. What do ads say about urban space, and what can those spaces reveal about advertising and capitalism?
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