Brand building and marketing in key emerging markets a practitioner's guide to successful brand growth in China, India, Russia and Brazil / [electronic resource] :

• 作者： Schaffmeister, Niklas.
• 其他作者：
  • SpringerLink (Online service)
• 其他題名：
  • Management for professionals
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Management for professionals
• 主題： Marketing--BRIC countries--Management. , Product management--BRIC countries. , Business and Management. , Marketing , Emerging Markets/Globalization. , Business Strategy/Leadership. , Market Research/Competitive Intelligence.
• ISBN： 9783319194820 (electronic bk.) 、 9783319194813 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Part I: Introduction: Introduction -- The New Paradigm - Market-Driven Approach and Need for a One-World-Strategy -- Commonalities and Differences of the Large Emerging Markets -- Part II: External Environment: Understanding the BRIC Markets: China - Dancing with the Red Dragon -- India - The Emerging Star -- Russia - A Power Beyond Raw Materials -- Brazil - The Green Giant -- Part III: BRIC Branding Framework: Strategies for Successful Brand Building and Marketing in the Key Emerging Markets -- Beyond the BRICs - A Closing Remark.
• More
• 摘要註: This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With emerging markets at the center, major paradigm shifts are explained such as 'one world strategies'. The author reveals the importance of market-driven positioning that uses local differences and consumer preferences as opportunities without contradicting a corporation's global positioning. Professionals in international marketing and business strategists will find the hands-on guidance to 25 new success strategies particularly useful. This book is also a must-read for people dealing with branding and marketing in a 'glocalized' world.
• 讀者標籤：

  需登入
• 引用連結：

  Copy Link
• 目前引用數
• Share: