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The strategy of desire
- 作者: Dichter, Ernest 1907-
- 其他題名:
- Classics in communication and mass culture series
- 出版: New Brunswick, N.J. : Transaction
- 叢書名: Classics in communication and mass culture series
- 主題: Motivation (Psychology) , Persuasion (Psychology)
- ISBN: 0765808943 (pbk.): US$29.95
- 資料類型: 圖書
- 內容註: Originally published: Garden City, N.Y. : Doubleday, 1960
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讀者標籤:
- 系統號: 005238559 | 機讀編目格式