資料來源:
三民書局
100 great PR ideas from leading companies around the world [electronic resource]
- 作者： Blythe, Jim.
- 其他作者：
- 其他題名：
- One hundred great public relations ideas from leading companies around the world
- 100 great ideas
- 出版： Singapore : Marshall Cavendish Business
- 叢書名： 100 great ideas
- 主題： Public relations , Electronic books.
- ISBN： 9780462099491 、 9789814312042 (e-book)
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FIND@SFXID:
CGU
- 資料類型: 電子書
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讀者標籤：
- 系統號： 005077310 | 機讀編目格式
館藏資訊
Ideas to inspire anyone to develop better PR and promotion campaigns. The best PR ideas, from the best companies, in one book. Designed to be a stimulating and fast read for anyone looking for inspiration and new ideas. Part of a series ('100 Great Ideas')of mass business books published by Marshall Cavendish, designed to appeal to a very broad audience. Are you looking for a great idea or some inspiration to make your PR and promotions more effective and cutting edge? This book contains 100 great PR ideas, extracted from the world's best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each PR idea is succinctly described and is followed by advice on how it can be applied to the reader's own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application. Jim Blytheis a reader in marketing at Plymouth Business School and a visiting professor at Ecole Superieur du Commerce de Bretagne, Brest. He has written 12 books and worked in marketing consultancy.