Nike [electronic resource]

• 作者： Carbasho, Tracy.
• 其他題名：
  • Corporations that changed the world,
• 出版： Santa Barbara, Calif. : Greenwood
• 叢書名： Corporations that changed the world,
• 主題： Nike (Firm)--History. , Sporting goods industry--United States--History. , Sports--United States--Marketing. , Footwear industry--United States--History. , Athletic shoes--History.
• ISBN： 1598843435 (e-book) 、 9781598843439 (e-book) 、 1598843427 (alk. paper) 、 9781598843422 (alk. paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. Inspiring excellence -- The vision behind the victory -- Just do it -- Become legendary -- Setting precedents in college sports -- When Nike athletes stumble -- High-tech is high stakes -- Serving as a role model -- The rich get richer -- Sharing the wealth -- There is no finish line.
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