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Business research methods
- 作者： Cooper, Donald R.
- 其他作者：
- 其他題名：
- McGraw-Hill/Irwin series in Operations and decision sciences.
- 出版： New York, NY : McGraw-Hill/Irwin
- 版本：Twelfth edition.
- 叢書名： The McGraw-Hill/Irwin series in operations and decision sciences
- 主題： Industrial management--Research
- ISBN： 9780073521503 (hbk.): US$237.19 、 0073521507 (hbk.)
- 資料類型: 圖書
- 內容註: Includes bibliographical (pages 630-651) and index.
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讀者標籤：
- 系統號： 005115184 | 機讀編目格式
館藏資訊
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.
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