Survey research methods
- 作者： Fowler, Floyd J.
- 其他題名：
- Applied social research methods series ;
- 出版： Thousand Oaks, Calif. : Sage Publications
- 版本：3rd ed
- 叢書名： Applied social research methods series ;v. 1
- 主題： Social surveys
- ISBN： 0761921907 (p) 、 0761921915
- 資料類型: 圖書
- 內容註: Includes bibliographical references (p. 167-175) and index
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讀者標籤：
- 系統號： 005236452 | 機讀編目格式
館藏資訊
Popular with over 49,000 readers for giving those who want to collect, analyze, or read about survey data, a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, this new edition presents the latest methodological knowledge on survey research. New to this edition is coverage of: Improved techniques for evaluating survey questions The latest options available to researchers in using the computer and the internet for surveys Recent methodological findings to enhance survey research With an emphasis on the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates, this book helps readers understand the relationship of data collection to figures and statistics based on the survey—and how much confidence to place in the reported results based on this relationship.