Flash advertising flash platform development of microsites, advergames, and branded applications / [electronic resource] :

• 作者： Fincanon, Jason.
• 出版： Amsterdam ;Boston : Focal Press
• 主題： Computer animation , Web sites--Design , Internet advertising , COMPUTERS--Digital Media--Video & Animation. , Flash (Computer file) , Electronic books.
• ISBN： 9780240813455 、 0240813456 、 9780240813462 (electronic bk.) 、 0240813464 (electronic bk.)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. Flash advertising overview -- Designing banner ads -- Preparing and building ads -- Forms and data -- File optimization -- Third-party rich-media technologies -- Trafficking and tracking your ads -- Designing microsites -- Preparing and building microsites -- Driving traffic to your microsite -- Advergaming and applications -- Classes -- The memory game -- Case studies. Includes index.
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• 摘要註: Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll learn the best practices for: Mastering the myriad of ad specs, deadlines, quality and version control issues . Creating ads that balance campaign goals with design constraints . Preparing and building ads with team and QC standards . Using forms and data in ads without file bloat . File optimization techniques for swf files . 3rd party rich media technologies that transcend the 30k banner . Integrating video into sites and banners . Social media applications . Trafficking and tracking ads for impressions, interactions, clicks, and conversions . Using ActionScript to save development time and implement team standards Published projects developed with the practices and AS code presented in the book are available on the companion website http://www.flashadbook.com . Real-world examples of rich media ads and AIR applications . Industy insider tips and workflows from award winning designers . Companion Web site with case studies, and re-usable AS3 and Flex code snippets.
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