Proceedings of the 1988 International Conference of Services Marketing [electronic resource]

• 作者： International Conference on Services Marketing (1988 : Cleveland, Ohio)
• 其他作者：
  • Thomas, Edward G.
  • Rao, S.R.
  • SpringerLink (Online service)
• 其他題名：
  • Developments in marketing science,
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： Developments in marketing science,
• 主題： Service industries--Marketing--Congresses. , Economics/Management Science. , Marketing , Business Strategy/Leadership. , Sales/Distribution/Call Center/Customer Service.
• ISBN： 9783319173177 (electronic bk.) 、 9783319173160 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Papers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services.
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• 摘要註: This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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