2
0
0
0
0
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference [electronic resource]
- 作者： Academy of Marketing Science. Annual Conference (1984 : Niagara Falls, N.Y.)
- 其他作者：
- 其他題名：
- Developments in marketing science,
- 出版： Cham : Springer International Publishing :Imprint: Springer
- 叢書名： Developments in marketing science,
- 主題： Marketing--Congresses. , Economics/Management Science. , Marketing , Business Strategy/Leadership. , Sales/Distribution/Call Center/Customer Service.
- ISBN： 9783319169736 (electronic bk.) 、 9783319169729 (paper)
-
FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress.
- 摘要註: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
-
讀者標籤：
- 系統號： 005133641 | 機讀編目格式
館藏資訊
