Wine queens understanding the role of women in wine marketing / [electronic resource] :

• 作者： Ramsak, Mojca.
• 其他作者：
  • SpringerLink (Online service)
• 其他題名：
  • SpringerBriefs in business
• 出版： Cham : Springer International Publishing :Imprint: Springer
• 叢書名： SpringerBriefs in business
• 主題： Wine and wine making--Marketing. , Women in the wine industry. , Economics/Management Science. , Marketing , Gender Studies. , Cultural Heritage. , Tourism Management.
• ISBN： 9783319166612 (electronic bk.) 、 9783319166605 (paper)
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: The Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
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• 摘要註: This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
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