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Fundamentals of business-to-business marketing mastering business markets / [electronic resource] :
- 其他作者：
- 其他題名：
- Springer texts in business and economics
- 出版： Cham : Springer International Publishing :Imprint: Springer
- 叢書名： Springer texts in business and economics
- 主題： Industrial marketing , Economics/Management Science. , Marketing , Business Strategy/Leadership. , Emerging Markets/Globalization.
- ISBN： 9783319124636 (electronic bk.) 、 9783319124629 (paper)
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FIND@SFXID:
CGU
- 資料類型: 電子書
- 內容註: The Market Process -- The Core Concept of Marketing Management -- Introduction to Business-to-Business Marketing -- Business Buying Behavior -- Procurement Policy -- Business Market Research.
- 摘要註: This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets.
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讀者標籤：
- 系統號： 005132570 | 機讀編目格式
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