Investor relations principles and international best practices of financial communications / [electronic resource] :

• 作者： Guimard, Anne, 1962-
• 其他作者：
  • Palgrave Connect (Online service)
• 其他題名：
  • Finance and capital markets
• 出版： Basingstoke [England] ;New York : Palgrave Macmillan
• 叢書名： Finance and capital markets series
• 主題： Corporations--Investor relations. , Electronic books.
• ISBN： 9780230595118 、 0230595111
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Competing for Capital -- Key to Successful Investor Relations -- Implementing Best Practice Investor Relations Strategy -- Measuring the Value of Investor Relations -- Conclusion -- Resources. Includes index.
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• 摘要註: This book provides a wealth of strategic and tactical advice on how to understand and implement best practice Investor Relations from any perspective in the world. It is a practical and comprehensive guide which introduces the reader to a broad range of topics included in the theory and practice of Investor Relations, such as marketing communication,and finance and securities law compliance. Presenting Investor Relations as a tool to be leveraged and a process to be mastered, this comprehensive guide offers many easy-to-use and reliable educational features.It contains proven, effectivetechniques, expert advice and helpful tips which will be valuable to anyone involved in competing for capital. Investor Relations combines the art and science of marketing, financialanalysis, financial communications and investor relations in single, indispensable source.
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