Big strategies for small business exceptional projects in Europe / [electronic resource] :

• 其他作者：
  • Gèogl, Hans-Joachim.
  • Schedler, Clemens.
  • Palgrave Connect (Online service)
• 其他題名：
  • Landscape of knowledge
• 出版： Basingstoke : Palgrave Macmillan
• 叢書名： Landscape of knowledge
• 主題： Small business--Europe--Management--Case studies. , Small business--Europe--Planning--Case studies. , Strategic planning--Europe--Case studies. , Competition--Europe--Case studies. , Globalization--Case studies. , Electronic books.
• ISBN： 9780230595200 、 0230595200
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references. Trades and Strategy: Trades of the Future -- Trades and Form: Werkraum Bregenzerwald -- Trades and Network Management: Tectonet -- Trades and Tourism: Bornholm -- Trades and Technology: Massschuh.de -- Trades and the Revitalisation of Old Knowledge: Bleu de Lectoure -- Trades and Marketing: The Friuli Chair Cluster -- Trades and Training: The Petajavesi Felt Center -- Trades and Europe: TheUnion of Small Businesses?. "Commissioned by Landschaft des Wissens".
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• 摘要註: How does globalization and an industry that generates increasingly individualized products affect the competitiveness of small businesses? How can a cleverly navigated fleet of small businessesoutbid the corporate tanker? How can a platform of shoemakers turn the elitist bespoke shoe into anaffordable quality product by applying modern technology? b3sBig Strategies for Small Businessb4s is a book for everyone looking for exemplary solutions for their company. Seven exceptional portraits of projects are presented by renowned writers and photographers, along with new models of cooperation for small businesses and trades of the future.
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