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Marketing HRD within organizations : enhancing the visibility, effectiveness, and credibility of programs
- 作者： Gilley, Jerry W
- 其他作者：
- 其他題名：
- The Jossey-Bass management series
- 出版： San Francisco, CA : Jossey-Bass
- 版本：1st ed
- 叢書名： The Jossey-Bass management series
- 主題： Personnel management--Marketing
- ISBN： 1555424023 :: US$33.95
- 資料類型: 圖書
- 內容註: Includes bibliographical references (p. 231-233) and index
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讀者標籤：
- 系統號： 005140171 | 機讀編目格式
館藏資訊
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position. Discover how to: * Heighten the visibility of HRD * Earn employee commitment to your programs * Ensure that your programs are cost-effective and contribute tothe bottom line This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
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