滾動吧,品牌TW! : 行銷全球的贏家策略
行銷研究 : 實務與理論應用 = Marketing research : practices and theoretical applications
品牌策略與管理 = Brand strategy and management
策略行銷分析 : 架構與實務應用 = Strategic marketing analysis : framework and practical applications
行銷研究 : 實務與理論應用 = Marketing research : practice and theoretical applications