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Advanced Web metrics with Google Analytics
- 作者： Clifton, Brian, 1969-
- 其他題名：
- Serious skills
- 出版： Indianapolis, Ind. : Wiley
- 版本：3rd ed.
- 叢書名： Sybex serious skills
- 主題： Web usage mining. , Internet users--Statistics--Data processing. , Google Analytics.
- ISBN： 9781118168448 (pbk.): US$34.39 、 1118168445 (pbk.) 、 9781118226445 (ebk.) 、 9781118239582 (ebk.) 、 9781118264324 (ebk.)
- 資料類型: 圖書
- 內容註: Includes bibliographical references (p. 557-560) and index. Measuring success. Why understanding your web traffic is important to your business ; Available methodologies and their accuracy ; Google analytics features, benefits, and limitations --Using Google analytics reports. Using the Google analytics interface ; Reports explained --Implementing Google analytics. Getting started: initial setup ; Advanced implementation ; Best-practices configuration guide ; Google analytics customizations -- Using visitor data to drive website improvement. Focusing on key performance indicators ; Real-world tasks ; Integrating Google analytics with third-party applications.
- 摘要註: Learn to harness the full power of Google Analytics. Clifton shows you analytics that are advanced enough to give you all the crucial decision-making insights, yet simple enough to digest and quickly implement in a clever way.
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讀者標籤：
- 系統號： 005110602 | 機讀編目格式
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