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Essentials of business research methods
- 作者： Hair, Joseph F.
- 出版： New York : Routledge
- 版本：3rd edition.
- 主題： Business--Research
- ISBN： 9780765646132 (pbk.): US95.8 、 9781138859920 (hbk.)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index. Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.
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讀者標籤：
- 系統號： 005129582 | 機讀編目格式
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