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A logo for London : the London Transport bar and circle
- 作者： Lawrence, David, 1962- author.
- 出版： London : Laurence King Publishing
- 主題： London Regional Transport (Agency)--Insignia--History. , Logos (Symbols)--England--London--History.
- ISBN： 9781780672960 (hbk.): US$26.4 、 1780672969 (hbk.)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index. Originally published: Harrow: Capital Transport, 2000.
- 摘要註: The London Transport bar and circle - also known as the bulls-eye or roundel - is an icon of commercial design. Over the last century it has come to represent not only Londons transport network but also the city itself. Rare for the logo of a large organization, the symbol is often perceived as being cool, and its influence has extended into many other fields, including fashion, pop music and counter-culture. This fascinating book charts the history and development of the symbol from the early 20th century to the present day, and explores its use across the companys many activities, as well as its wide-ranging cultural influence. Richly illustrated with poster artworks, photographs and other graphic material from the London Transport Museum archives, the book features numerous inventive uses of the logo, many of them previously unpublished.--Provided by publisher.
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讀者標籤：
- 系統號： 005110686 | 機讀編目格式
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