Fundamentals of global strategy : a business model approach

• 作者： De Kluyver, Cornelis A.
• 出版： New York, N.Y. : Business Expert Press
• 叢書名： Business Expert Press strategic management collection
• 主題： International business enterprises , Strategic planning , Globalization
• ISBN： 9781606490723 (pbk.) 、 1606490729 (pbk.)
• 資料類型: 圖書
• 內容註: Includes bibliographical references (p. [245]-250) and index. Part I. Understanding globalization -- 1. Competing in a global world -- 2. The globalization of companies and industries -- 3. Generic strategies for global value creation -- 4. Global strategy as business model change -- Part II. Globalizing the business model -- 5. Target markets and modes of entry -- 6. Globalizing the value proposition -- 7. Global branding -- 8. Globalizing the value chain infrastructure -- 9. Global supply-chain management -- 10. Globalizing the management model -- Appendix A. Global trade: doctrines and regulation.
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• 摘要註: This book looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. We define crafting a global strategy in terms of change: how a company should change and adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. The conceptual framework behind this definition has three fundamental building blocks: a company's core business model, the various strategic decisions a company needs to make as it globalizes its operations, and a range of globalization strategies for creating a global competitive advantage.
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