Social media marketing : the next generation of business engagement

• 作者： Evans, Dave, 1956-
• 其他作者：
  • McKee, Jake.
• 出版： Indianapolis, Ind. : Wiley Pub.
• 版本：1st ed.
• 叢書名： Serious skills
• 主題： Internet marketing , Social media--Marketing. , Social marketing , Customer relations
• ISBN： 9780470634035 (pbk.) 、 0470634030 (pbk.)
• 資料類型: 圖書
• 內容註: Includes bibliographical references (p. 355-375) and index. Social business fundamentals -- Social media and customer engagement -- The new role of the customer -- Build a social business -- The social business ecosystem -- Run a social business -- Social technology and business decisions -- Social analytics, metrics, and measurement -- Five essential tips -- Social business building blocks -- Engagement on the social web -- Social CRM -- Social objects -- The social graph -- Social applications.
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