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Managing services : using technology to create value
- 作者： Davis, Mark M., 1944-
- 其他作者：
- 出版： Boston : McGraw-Hill/Irwin
- 叢書名： The McGraw-Hill/Irwin series, Operations and decision sciences
- 主題： Service industries--Technological innovations--Management , Value analysis (Cost control) , Customer relations--Management
- ISBN： 0072464267 (hbk.): US$125.00 、 0071194770 (international ed.) 、 0072539720 (CD-ROM)
- 資料類型: 圖書
- 內容註: Includes bibliographical references and index.
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讀者標籤：
- 系統號： 005003920 | 機讀編目格式
館藏資訊
Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist. This is important, especially considering most students taking this course aspire to and are preparing for managerial positions.
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