Return on investment in meetings and events tools and techniques to measure the success of all types of meetings and events / [electronic resource] :

• 作者： Phillips, Jack J., 1945-
• 其他作者：
  • Breining, M. Theresa.
  • Phillips, Patricia Pulliam.
  • ScienceDirect (Online service)
• 出版： Amsterdam ; Boston : Elsevier/Butterworth-Heinemann
• 版本：1st ed.
• 主題： Business meetings--Evaluation. , Trade shows--Evaluation. , Special events--Evaluation. , Congresses and conventions--Evaluation. , Seminars--Evaluation. , Rate of return , Electronic books.
• ISBN： 9780750683388 、 0750683384
• FIND@SFXID: CGU
• 資料類型: 電子書
• 內容註: Includes bibliographical references and index. Chapter 1: Need for and Trends on ROI for Meetings and Events -- Chapter 2: ROI Model -- Chapter 3: Collecting Data -- Chapter 4: Isolating the Effects of The Meeting or Event -- Chapter 5: Converting Data to Monetary Benefits -- Chapter 6: Tabulating Meeting Costs -- Chapter 7: Calculating the Return -- Chapter 8: Identifying Intangible Measures -- Chapter 9: ROI Forecasting -- Chapter 10: How to Communicate Results -- Chapter 11: Implementation Issues.
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• 摘要註: The Phillips ROI MethodologyT utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a "stakeholder" satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, th
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